01Translate the brief into creative variables
Separate the fixed parts of the campaign — audience, offer, and CTA — from the variables worth testing, such as the opening hook, setting, pace, and proof.
Marketing Videos
AI marketing videos built for faster campaign testing
Turn a campaign brief, product image, or creative angle into video concepts you can compare before committing production budget.
Turn one campaign brief into multiple creative territoriesTest hooks, proof points, and visual tones before productionKeep aspect ratio and CTA aligned with the publishing channel
Campaign case study
Move from campaign brief to a testable creative set
Use a concrete campaign brief, compare different hooks, and move only the strongest direction into production.
Starting point
Write the audience, offer, proof point, channel, and CTA.
Creative decision
Translate the brief into creative variables
Output goal
Keep aspect ratio and CTA aligned with the publishing channel
0102Make each variation answer a different question
A useful test set might compare a pain-point opening, a product demonstration, and an aspirational lifestyle direction instead of producing three near-identical edits.
03Review for message clarity before visual polish
Check whether the audience, benefit, brand, and next action are understandable without sound before investing in higher-quality generations.
Workflow
Choose the right path for your next video
Turn one campaign brief into multiple creative territories
Separate the fixed parts of the campaign — audience, offer, and CTA — from the variables worth testing, such as the opening hook, setting, pace, and proof.
Test hooks, proof points, and visual tones before production
A useful test set might compare a pain-point opening, a product demonstration, and an aspirational lifestyle direction instead of producing three near-identical edits.
Keep aspect ratio and CTA aligned with the publishing channel
Check whether the audience, benefit, brand, and next action are understandable without sound before investing in higher-quality generations.
Prompt recipe
A campaign concept prompt
Create three campaign video directions for the same offer. Vary the opening hook, visual proof, and emotional tone while keeping the audience and CTA consistent.
Interactive starting point
Build a campaign-ready starting point
Choose the goal, format, and creative angle. Tomato AI will carry the preset into the generator.How To
Create a usable AI video in three steps
- 01
Write the audience, offer, proof point, channel, and CTA.
- 02
Generate distinct concepts by changing one creative angle at a time.
- 03
Choose the clearest concept, then refine motion, pacing, and finish.
FAQ
Common questions
What should an AI marketing video brief include?
Include the audience, offer, main benefit, evidence, publishing channel, desired action, and any brand constraints.
How many concepts should I test first?
Three meaningfully different directions are usually easier to compare than a large batch of small visual variations.
Can I use a product image as the starting point?
Yes. A product image can anchor identity and composition while the prompt controls the campaign story and motion.